Anna Jones is an experienced Brand Strategist, CMO and CX Architect. She advises a number of challenger brands across tech, travel and food as they take on the established players in an effort to drive positive change within their categories. Anna was previously the CMO of Guzman y Gomez were she was in charge of strategic brand direction across marketing, digital and customer experience.
Prior to joining Guzman y Gomez, she was the National Marketing Manager for Red Rooster where she led their brand turnaround. Anna also has years of experience on the agency side, running the General Motors account at William Morris Agency and overseeing the global Mattel Girls business at Y&R Los Angeles. Anna started her career in television, working for HBO and NBC in New York.