Bill Page is a Research Fellow and Senior Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science. Bill works for a broad range of corporate supporters, in industries such as packaged goods, retailers, quick service restaurants, not-for-profit, and various levels of government. He has experience in measuring Distinctive Assets, copy testing, brand equity measurement, measuring brand performance, setting advertising budgets, improving in-store communications, and programming tools to be used across a marketing organization.
His primary area of expertise is shopper behaviour leading to purchase in the grocery environment. He has research interests in in-store navigation patterns, child understanding and response to advertising, and consumer behaviour. His work is published in the Journal of Retailing and Consumer Services, the International Journal of Market Research, and the Journal of Social Marketing.