Charlie Cole

Position: Chief Digital Officer, Tumi & Global Chief eCommerce Officer, Samsonite

Charlie Cole joined TUMI in 2015 as the Company’s Chief Digital Officer. In this role, Charlie is responsible for overseeing and developing the brands’ national and international e-commerce and digital platforms.  Since Samsonite’s acquisition of Tumi in 2016, Charlie has also taken the role of Global Chief eCommerce Officer for Samsonite Corporation – which includes oversight of global strategy for brands such as Samsonite, American Tourister, Hartmann, Gregory, High Sierra and others.

Charlie brings a mix of entrepreneurial and institutional knowledge to the company with success in both fields, and a focus on creating structures to empower creativity driven by energy and objectivity. Prior to joining TUMI, Charlie held various leadership positions, including serving as CEO of The Line, and head of e-commerce for Lucky Brand and Schiff Nutrition, the largest acquisition of a VMS company in the history of Wall Street.

Topic: International – How the typical scaling model leads to awkward international/channel conflicts and how to manage it.

  • How international’s ‘traditional’ scale model happened
  • The mess that causes when you try to go direct internationally
  • The major players
  • The common problems
  • The common opportunities