Erica Berchtold

Position: Managing Director, Rebel

Erica joined Super Retail Group in November 2011 as Managing Director – Sports Retailing, following the acquisition of Rebel Group, and leads the Rebel business. Erica has over 20 years of Australian retail experience and has served in senior management positions, including General Manager of two women’s apparel businesses for Specialty Fashion Group and National Product Management roles at Harvey Norman.