In 2005, Kelly teamed up with her sister Abbey to create Edible Blooms and spread joy across Australia.
Sales of their fabulously fresh, beautiful bouquets hit $1 million in their first full financial year and have grown steadily since, with the company now employing 50 staff across Australia and New Zealand.
The multi-award-winning company is a former Telstra Australian Small Business of the Year and Kelly was also named South Australian Telstra Business Woman of the Year in 2009.
In 2016, she was personally invited to spend two weeks at a leadership retreat with Sir Richard Branson at Necker Island in the Caribbean with a group of female entrepreneurs, and also chosen as the face of Telstra’s nationwide business technology marketing campaign ‘Do Your Thing’.
Known throughout Australian business circles as hardworking, generous and endlessly positive, Kelly is a devoted wife and mum-of-two with a passion for making the world a little bit happier with every hand-crafted Edible Bloom that gets sent out.