Michael Ford

Position: Chief Executive Officer, Steinhoff Asia Pacific

Michael Ford was appointed CEO of Steinhoff Asia Pacific Group Holdings in August 2017.

Michael has over 25 years of international retail experience and is highly skilled in all facets of retail, with a particular passion for business innovation and transformation. He has held CEO roles with iconic retail brands such as The Good Guys, Country Road, Esprit and Jag Clothing.

As Chief Executive Officer of The Good Guys between 2004 and 2016, Michael lead a team of over 4,400 employees across Australia to deliver the organisation’s mission of delighting customers and ‘doing good’ through a lens of remarkable retail, in order to become the most successful and admired electrical appliance retailer in Australia. He led The Good Guys into a new age of prosperity and growth, doubling the company’s annual turnover and achieving the number one market share and number one preference to shop for large and small appliances in Australia.

Michael’s leadership helped The Good Guys flourish in an industry that was undergoing rapid structural transformation and consolidation, and which was impacted by significant price deflation as well as the emergence of new players. He did this by identifying and utilising industry trends, seeking out World’s best practice, investing in best-of-breed systems and infrastructure, and adapting working practices to accommodate rapidly changing consumer needs.