Roy has built numerous ecommerce businesses in Australia and around the globe since 2006. Following his passion to connect global brands to Chinese consumers, he founded Market Engine, providing end to end ecommerce solutions to reach Chinese consumers. Market Engine currently works with more than 50 brands across Australia, New Zealand, Canada, Denmark and the UK. Roy spends most of this time with various businesses exploring the best growth strategy for China. Roy currently operates from Melbourne Australia and Hangzhou China.