presents

One day forum in Melbourne 13th September &
Sydney 20th September Hosted at CommBank

Tools for Retailers to Work Smarter

Inside Retail Academy brings together retailers and suppliers to connect and be educated by key industry leaders, brands and thought leaders on a focused subject relevant to the challenges being faced in the industry.

The aim of the Academy is to educate, inspire and empower Australian retailers to build organisations of the future.

Inside Retail Academy is part of a series of events alongside Inside Retail Live.

Event Details

13 September – Melbourne
Location: CommBank HQ – Level 19, 727 Collins St, Melbourne

20 September – Sydney
Location: CommBank HQ – Level 20, 201 Sussex St, Sydney

Time:
8am – 1:30pm plus networking lunch

Regular Price: $170.00
Early Bird ends Friday 31st August 2018
Price: $120.00 for Retailers
$300.00 for Suppliers

Academy Partners

Retail marketing: opportunities and future megatrends

Everything you need to know to create profitable brand growth

  • Key marketing trends and tech shaping the modern retail industry
  • Digital behavioural targeting – increase conversions with the right strategy
  • How to tap into user generated content
  • Social listening and ‘voice’ – understand how people really talk about your brand. Voice driven campaigns

 

Key Takeaways

  • New marketing trends and revenue models
  • Cutting edge marketing tech
  • Behavioural targeting
  • Marketing strategy
  • Authentic marketing campaigns
  • User generated content
  • Voice driven campaigns
  • New market opportunities

Through this Academy series we explore key brand case studies, supported by Academic findings and research and underpinned by the tech that enables the execution.

 

Roles that the Academy is suitable for:

– Marketing managers
– Social media managers
– Retail Managers
– Brand Managers
– Digital commerce managers
– Sales Managers
– Business development managers

Featured Speakers

Agenda

Thursday 13 September – Commbank HQ Collins St, Melbourne

8:15am – Registration and Arrival

8:30am – Reach don’t Teach. What we know about retail with the knowledge to rely on. – Dr. Bill Page, Ehrenberg-Bass (Institute for Marketing Science)

9:10am – Exploring future retail marketing trends and technology

Hosted by: Danny Lattouf, Regional Head of Retail – Y&R ANZ

Speaker 1: Jason Davey, Head of Digital – Ogilvy “Conversational Commerce – is your brand ready?”

Speaker 2: Coming Soon

Speaker 3: Coming Soon

10:30am – Networking Morning Tea

11:00am – Jerry Macey, National Manager – Retail Industry CommBank Retail Resilience”

11:25am – Round table discussions

Each attendee will be allocated to 3 of the Round Table discussions.

Round Table 1: Retail Resilience hosted by Commonwealth Bank

Round Table 2: The DNA of a Marketing Director, hosted by Hays Recruitment

More Round Table discussion topics coming soon

12:55pm – Retail deep dive  

Hosted by: Heather McIlvaine of Inside Retail

1:40pm – Lunch and networking

Thursday 20 September – CommBank HQ Sussex St, Sydney

8:15am – Registration and Arrival

8:30am – Reach don’t Teach. What we know about retail with the knowledge to rely on. – Dr. Bill Page, Ehrenberg-Bass (Institute for Marketing Science)

9:10am – Exploring future retail marketing trends and technology

Hosted by: Danny Lattouf, Regional Head of Retail – Y&R ANZ

Speaker 1: Jason Davey, Head of Digital – Ogilvy “Conversational Commerce – is your brand ready?”

Speaker 2:  Coming Soon

Speaker 3:  Coming Soon

10:30am – Networking Morning Tea

11:00am – Jerry Macey, National Manager – Retail Industry CommBank “Retail Resilience”

11:20am – Round Table Discussions

Each attendee will be allocated to 3 of the Round Table discussions.

Round Table 1: Retail Resilience hosted by Commonwealth Bank

Round Table 2: The DNA of a Marketing Director hosted by Francesca Hasselwimmer, Hays Recruitment

More Round Table discussion topics coming soon

12:55pm – Retail deep dive into THE ICONIC 

Hosted by: Matt Newell, The General Store

Joined by: Jaana Quaintance-James – Head of Sustainability and Ethical Sourcing, THE ICONIC

Elizabeth Anderson – Head of PR, THE ICONIC

Moe Kiss – Analytics Team Lead, THE ICONIC

1:40pm – Lunch and networking

Brands that have attended Academy events