presents

One day forum in Melbourne 13th September &
Sydney 20th September Hosted at CommBank

Tools for Retailers to Work Smarter

Inside Retail Academy brings together retailers and suppliers to connect and be educated by key industry leaders, brands and thought leaders on a focused subject relevant to the challenges being faced in the industry.

The aim of the Academy is to educate, inspire and empower Australian retailers to build organisations of the future.

Inside Retail Academy is part of a series of events alongside Inside Retail Live.

Event Details

13 September – Melbourne
Location: CommBank HQ – Level 19, 727 Collins St, Melbourne

20 September – Sydney
Location: CommBank HQ – Level 20, 201 Sussex St, Sydney

Time:
8am – 1:30pm plus networking lunch

BONUS: Chance to win a $10,000 RCX Review by IdeaWorks.
An introductory Retail Customer Experience Review that looks to unearth some high level insights around the current customer experience. This review is valued at $10,000 and includes time spent in retail (from a customer perspective), a review of global intelligence and stakeholder interviews across the winner’s category

Price: $170.00 for Retailers
$300.00 for Suppliers

Gold Sponsor

Academy Partners

Retail marketing: opportunities and future megatrends

Everything you need to know to create profitable brand growth

  • Key marketing trends and tech shaping the modern retail industry
  • Digital behavioural targeting – increase conversions with the right strategy
  • How to tap into user generated content
  • Social listening and ‘voice’ – understand how people really talk about your brand. Voice driven campaigns

 

Key Takeaways

  • New marketing trends and revenue models
  • Cutting edge marketing tech
  • Behavioural targeting
  • Marketing strategy
  • Authentic marketing campaigns
  • User generated content
  • Voice driven campaigns
  • New market opportunities

Through this Academy series we explore key brand case studies, supported by Academic findings and research and underpinned by the tech that enables the execution.

 

Roles that the Academy is suitable for:

– Marketing managers
– Social media managers
– Retail Managers
– Brand Managers
– Digital commerce managers
– Sales Managers
– Business development managers

Featured Speakers

Agenda

Thursday 13 September – Commbank HQ Collins St, Melbourne

8:15am – Registration and Arrival

8:30am – Reach don’t Teach. What we know about retail with the knowledge to rely on. – Dr. Bill Page, Ehrenberg-Bass (Institute for Marketing Science)

9:10am – Exploring future retail marketing trends and technology

Hosted by: Danny Lattouf, Regional Head of Retail – Y&R ANZ

Speaker 1: Jason Davey, Head of Digital – Ogilvy Conversational Commerce – is your brand ready?”

Speaker 2: Kristina Reynolds, Founder and Behavioural Ambassador –  Collective Social Intelligence “Technology Personalisation through targeted marketing comms and instore tech”

Speaker 3: Ricardo Schmidt, Head of Brand – Lancome “Technology enabled Personalisation”

10:10am – Networking Morning Tea

10:40am – Jerry Macey, National Manager – Retail Industry CommBank Retail Resilience”

11:00am – Andrew CrozierGeneral Manager – Product, Technology and Operations at Sensis White Pages – “Location based Marketing”

11:20am – Round table discussions

Each attendee will be allocated to 3 of the Round Table discussions.

Round Table 1: Retail Resilience hosted by Commonwealth Bank

Round Table 2: The DNA of a Marketing Director, hosted by Hays Recruitment

Round Table 3: Behavioural Targeting, hosted by Con Menictas

Round Table 4: Location based Marketing hosted by Sensis, White Pages

12:55pm – Retail deep dive – hosted by Heather McIlvaine, Inside Retail

A Single Customer view – creating better targeted and personalised future customer interactions

PAS Group – Black Pepper, Designworks, Review, White Runway, Yarra Trail, Marco Polo and JETS and many more.

Ashley Rogers, Loyalty Manager, PAS Group

Emily Cipa, Digital Content Co-Ordinator, PAS Group

1:40pm – Lunch and networking

Thursday 20 September – CommBank HQ Sussex St, Sydney

8:15am – Registration and Arrival

8:30am – Reach don’t Teach. What we know about retail with the knowledge to rely on. – Dr. Bill Page, Ehrenberg-Bass (Institute for Marketing Science)

9:10am – Exploring future retail marketing trends and technology

Hosted by: Danny Lattouf, Regional Head of Retail – Y&R ANZ

Speaker 1: Jason Davey, Head of Digital – Ogilvy “Conversational Commerce – is your brand ready?”

Speaker 2: Rodney Orrock Chief Executive Officer – Value Group Best&Less (AU), Postie (NZ) “Customer Centricity – Applying the philosophy across an entire organisation”

Speaker 3: Jane Hoban – Global Marketing Director, T2 “The relevance of the store environment as the landscape moves to digital”

10:10am – Networking Morning Tea

10:40am – Jerry Macey, National Manager – Retail Industry CommBank “Retail Resilience”

11:00am – Andrew Crozier, General Manager – Product, Technology and Operations at Sensis “Location based Marketing”

11:20am – Retail deep dive into THE ICONIC

Hosted by: Matt Newell, The General Store

Joined by: Jaana Quaintance-James – Head of Sustainability and Ethical Sourcing, THE ICONIC

Elizabeth Anderson – Head of PR, THE ICONIC

Moe Kiss – Analytics Team Lead, THE ICONIC

12:00pm – Round Table Discussions

Each attendee will be allocated to 3 of the Round Table discussions.

Round Table 1: Retail Resilience hosted by Commonwealth Bank

Round Table 2: The DNA of a Marketing Director hosted by Francesca Hasselwimmer, Hays Recruitment

Round Table 3: Cutting Through in the Ad Blocker Era hosted by Matthew Newell, The General Store

Round Table 4: Location based Marketing hosted by Sensis, White Pages

1:30pm – Lunch and networking

Brands that have attended Academy events